| Field | Value |
|---|---|
| Brief ID | ESM-101 |
| Format | UGC static — Reddit post screenshot |
| Product | Easy Man Hazy |
| Persona | Mindful Beer Fan (primary) / Nightcap Switcher (secondary) |
| Angle | Craft credibility + taste proof |
| Emotion | Recognition + curiosity |
| Awareness | Solution aware |
| Funnel | TOF / cold |
| Size | 1080×1350 (4:5) + 1080×1920 |
r/beer · Posted by u/hybrid_brewer_IL · 14h
If you like hazy IPAs, you need to try Easy Man Hazy. I'm not kidding.
Picked up a 6-pack after my buddy said it would "pass a blind taste test vs a regular hazy." I was skeptical. It's microdosed and I figured it would taste like seltzer with a beer label.
Nope. It drinks like a real hazy. Same mouthfeel, real hops, not sweet. And the next morning I wasn't foggy. I'm 37, I track my sleep. Two nights on this vs two nights on regular IPA, the difference was obvious.
Not a replacement for beer. An occasion beer. Tuesday night when you have an 8 am Wednesday, this is the drink.
↑ 1.2k · 284 comments · Share · Save
u/drinkspecsguy — Finally someone said it. Switched last month…
Buy Easy Man Hazy
Render as a screenshot of a real r/beer thread. Not styled — native. Old Reddit or new Reddit layout (use current mobile new-Reddit layout to match what users actually see). White card on a light grey Reddit background.
The OP line "If you like hazy IPAs, you need to try Easy Man Hazy" is the hook. It needs to stop the scroll in the first 500ms. Reading order: subreddit → username → title → upvote count → body → comments tease.
Layout (top to bottom):
1. Reddit header (r/beer + username + timestamp) — small, grey
2. Title line — bold, dark
3. Body copy — regular weight, 3 short paragraphs
4. Footer row — upvote/comment/share/save, muted icons
5. Top comment preview card — indent, grey card, truncated with "…"
6. "Continue reading →" link in Reddit blue
Outside the screenshot:
- Warm cream background with faint grain (#F5F0E8)
- Small can render in the lower right corner as a visual anchor (25% frame width)
- Burnt orange CTA button below
Typography in-screenshot: IBM Plex Sans or Reddit's actual font. Don't stylize.
Caption/CTA outside: brand serif.
Clean shot of the post only. Cream surround with small can in corner.
Post + top two comments (second comment: "That mouthfeel comparison is spot on. I do the same Tuesday thing."). Longer scroll feel.
Phone notification banner from Reddit — "hybrid_brewer_IL posted in r/beer: 'If you like hazy IPAs…'" — on a real lock screen with a can on the nightstand lifestyle photo as the wallpaper.
Screenshot with a callout badge: "1.2k upvotes" stylized in burnt orange, pointing to the post. Makes the social proof undeniable.
| Element | Source |
|---|---|
| Hazy can render (corner anchor) | /Assets/Hi Res Can Renders/Can_Render-Front-Easy_Man_Hazy-Shadow-Plain.png |
| Reddit UI reference | Use live Reddit screenshot template |
| Lock screen wallpaper for Output C | /Assets/All Lifestyle Shots/ (any warm evening scene) |
hybrid_brewer_IL is fabricated for creative purposes. Do not link to a real Reddit account.Hazy IPA lovers, this one is for you. Easy Man Hazy is brewed like a real hazy. Real hops. Same mouthfeel. Third-party lab tested every batch at a 2x World Beer Cup winning brewery.
5mg × 2 microdosed goodness per 12 oz can. 81 calories. Gluten-free.
Tuesday night buzz. Wednesday morning clarity. The best of both.
Ships direct. Must be 21+.