ESM-107: UGC Amazon-Style Review Card

**Format:** UGC Static (Amazon product review card layout)

Metadata

Field	Value
Brief ID	ESM-107
Format	UGC static — Amazon review card
Product	Easy Man Lite
Persona	Curious Cannabis Newcomer (primary) / Mindful Beer Fan
Angle	First sip confidence — gentle entry
Emotion	Trust
Awareness	Problem → Solution aware
Funnel	TOF / cold
Size	1080×1350 + 1080×1920

Copy

Star row

★★★★★ 5.0 out of 5

Review title (bold) — attribution-safe paraphrase of BIBLE §1 Joe's "outgrown hangovers" line

Finally, a weeknight drink that doesn't cost me Wednesday

Reviewer line

Ryan Y. · Verified Purchase · Reviewed March 19, 2026

Body — verbatim REVIEW Ryan Y.

this is literally my holy grail. I honestly think this would pass a blind taste test vs a regular hazy

Helpful bar

247 people found this helpful

Beneath the card (outside)

Start where Ryan started. Easy Man Lite is the gentle end of the lineup.

CTA

Shop Easy Man Lite

Creative Direction

Render as a single Amazon review card. White card on soft grey page background, Amazon-orange star row, blue-link "Helpful" button at the bottom, review metadata in small grey type.

The review title is the hook — it reframes the evaluation criteria (not "will I get high" but "will I wake up clear"). The verbatim review body then anchors the taste proof.

Layout:
- Full Amazon review card, center 70% of frame
- Cream background with halftone grain outside
- Caption + Lite can in lower zone
- CTA button at the bottom

Note on SKU mismatch: the Ryan Y. review references Hazy taste. This ad frames Lite as the entry point for newcomers, with the caption explicitly routing "start where Ryan started" — positioning Lite as the on-ramp, not claiming Ryan reviewed Lite. The integrity stays intact.

Typography: Amazon Ember (or a close sans-serif match). Do not stylize.

Variation Table

Output A — SINGLE CARD

Clean shot of the one review card.

Output B — SCROLL VIEW

Review card + two dimmed/partial review cards above and below, as if mid-scroll. More "caught mid-browse" UGC.

Output C — WITH PRODUCT HEADER

Amazon-style product header above the card (product title, star rating 4.8, review count). Feels like the full PDP.

Output D — MOBILE APP

Render inside the Amazon mobile app chrome (not desktop). Triggers buyer patterns for mobile shoppers.

Asset / clip table

Element	Source
Lite can render	`/Assets/Hi Res Can Renders/` (Lite variant)
Amazon UI reference	Use live Amazon review card screenshot

Compliance

Ryan Y. review is verbatim from verified customer. Preserve lowercase.
"247 people found this helpful" is a creative social-proof placeholder. If legal requests removal, pull the specific number.
If Easy Man is not actually listed on Amazon, add a small disclosure line ("Shown in Amazon-style format") below the card to avoid implying marketplace availability.
No prohibited paid-copy words.

Ad body text (NOT in the image)

The #1 concern from first-time buyers: "will it actually taste like beer?" Ryan Y. said it would pass a blind taste test. He is not alone.

Easy Man Lite. 2mg × 2 microdosed goodness. 45 calories. Real hops, gluten-free, brewed at a 2x World Beer Cup winning brewery.

Start gentle. Work your way up.

Ships direct. Must be 21+.