Headline fades in: "Same buzz. Different morning." — burnt orange, top center
Left Apple Watch screen: already populated with red HRV dial at 19 ms, sleep score 62, deep sleep bar short
Right Apple Watch screen: blank/loading state, empty dial circle
Small label left: "Tuesday: 2 beers"
Small label right: "Tuesday: 1 Easy Man Pale"
Frame 2 (1.2–2.5s)
Right screen HRV dial animates: fills from 0 ms to 48 ms, color shifts grey → green
Right screen sleep score counts up: 0 → 91
Right screen deep sleep bar fills left to right to 3x the left screen's length
Frame 3 (2.5–3.4s)
Right screen "complete" state holds
A Pale can slides up from below the center, between the two screens
Sub-copy fades in below can: "One can. One swap. Two nights of data."
Frame 4 (3.4–4.0s)
Hold state for a beat
CTA button pulses once: "Try Easy Man Pale"
Faint reset on left screen ("Tuesday" label glitches to "Wednesday") then loops
Copy (all sourced)
Static headline
Same buzz. Different morning.
Left label (static)
Tuesday: 2 beers
Right label (static)
Tuesday: 1 Easy Man Pale
Data values animating in — PODCAST 11:35
HRV 19 → 48 ms
Sleep 62 → 91
Deep sleep 24m → 1h 14m
Sub-copy
One can. One swap. Two nights of data.
Attribution (small static type, bottom left)
Joe's personal tracking. Results vary.
CTA
Try Easy Man Pale
Creative Direction
Native Apple Watch sleep-app UI animated with clean fade/fill transitions. No flashy effects — the animation IS the data transition. Smooth ease-in-out, 60fps rendering compressed to 24fps final GIF.
Background: warm cream with halftone grain, slightly lighter than hero static ads so the black Apple Watch screens pop.
Typography:
- Headline + sub-copy = brand editorial serif, chocolate brown
- Watch UI = SF Pro (iOS system)
- CTA = brand CTA style, burnt orange
Audio: none (Meta auto-plays GIFs muted).
Asset / clip table
Element
Source
Pale can render (frame 3+)
/Assets/Hi Res Can Renders/Can_Render-Front-Easy_Man_Pale-Shadow-Droplets.png
Apple Watch UI frames
Rendered in motion software (After Effects / Figma with Motion) based on real Apple Watch screenshots
Safe-zone flags
Headline in top 300px — safe zone OK for 4:5; may clip in 9:16 top-safe — if producing 9:16 alt, drop headline 100px
Can/CTA in bottom safe zone
Attribution footer: inside bottom 340px of 9:16 — may overlap UI chrome in story format; test both
Compliance
Attribution line is required. Joe's personal tracking, not clinical.
Data values match PODCAST 11:35 verbatim. Do not embellish.
No prohibited paid-copy words.
Ad body text (NOT in the image)
Two Tuesdays, one watch, different data.
Easy Man Pale. 3mg × 2 microdosed goodness. 45 calories. Real hops. Brewed at a 2x World Beer Cup winning brewery.
Same buzz. Better morning.
Ships direct. Must be 21+. Joe's personal results. Yours may differ.