ESM-117: Video — Review Read-Aloud + B-Roll

**Format:** Video (20s, 9:16)

Metadata

Field	Value
Brief ID	ESM-117
Format	Video — 20 seconds
Product	Easy Man Hazy
Persona	Mindful Beer Fan (primary) / Curious Cannabis Newcomer
Angle	Taste — real-person testimonial
Emotion	Trust + curiosity
Awareness	Problem → Solution aware
Funnel	TOF / cold
Size	1080×1920 + 1080×1080
Duration	20s

Script with timecodes

0:00–0:02 — Hook

Visual: slow push-in on a Hazy can on a side table, evening light
Text overlay: "A real review from a real buyer."

0:02–0:06 — VO reading the review

"This is literally my holy grail…"

Visual: cross-dissolve to a second b-roll — hands reaching for the can

0:06–0:12 — VO (continues reading)

"I honestly think this would pass a blind taste test versus a regular hazy."

Visual: close-up of the can label, slight rotation. Then a pour into a glass (if pour footage exists in MISC b-roll; otherwise stay on the can).

0:12–0:17 — Transition card

Cream background, halftone grain
Large text: "Ryan Y. · Verified Buyer"
5 burnt orange stars
Small type below: "Verified from drinkeasyman.com reviews"

0:17–0:20 — End card

Hazy can render center
Text: "Easy Man Hazy"
CTA: "Taste it yourself"
Micro: "21+ only."

Copy (verbatim REVIEW Ryan Y.)

Spoken VO

"This is literally my holy grail. I honestly think this would pass a blind taste test versus a regular hazy."

Note: The VO cleans the capitalization and "vs" → "versus" for spoken cadence. The written review preserves lowercase "this" where visually rendered elsewhere. Both presentations are faithful to the reviewer's intent.

On-screen overlays

"A real review from a real buyer."
"Ryan Y. · Verified Buyer"
"Verified from drinkeasyman.com reviews"
"Easy Man Hazy"
CTA: "Taste it yourself"

Creative Direction

Two seconds per scene, cross-dissolves, warm grade. The b-roll does the heavy lifting. The VO is the proof. No founder voice on this one — it's a customer-first piece.

VO casting: a neutral, natural-sounding man's voice. 30s-40s range. No hype energy. Reads the review like he's forwarding it to a friend. Slight pause after "holy grail." Drop in energy on "blind taste test" to land with weight.

B-roll: evening interior scenes from /Assets/All Lifestyle Shots/. Warm amber light. No people-in-focus (protects against AI-tell). Hands, can, surface, glass. Keep the product dignified.

Typography:
- All overlays = brand editorial serif, chocolate brown on cream or cream on dark
- Stars = burnt orange
- CTA = brand CTA button

Audio:
- Man VO reading review
- Soft brand-voice bed at low volume (optional — music cue only on the end card)
- Silent 0.3s beat between the review read and the stars transition

Asset / clip table

Timecode	Source
0:00–0:02 push-in on can	`/Assets/All Lifestyle Shots/easy_man-*.jpg` (can on side table, evening)
0:02–0:06 hands + can	`/Assets/All Lifestyle Shots/` or `/Assets/Photos & Ads/Easy Man Lifestyle -Cans/Can Easy Man Hazy/`
0:06–0:12 can label + pour	`/Assets/Photos & Ads/Easy Man Lifestyle -Cans/Can Easy Man Hazy/` (pour shot if exists; else close-up)
0:12–0:17 stars + attribution	Rendered in motion software
0:17–0:20 end card	`/Assets/Hi Res Can Renders/Can_Render-Front-Easy_Man_Hazy-Shadow-Plain.png`

Caption / subtitle track

Burn in the review VO as captions. Brand serif, semi-transparent dark band, bottom center.

Compliance

The review is verbatim from a verified customer. "Ryan Y." is a real buyer per ESM-001 sourcing.
Use initials or first name + last initial only. Do not publish the reviewer's full name.
No prohibited paid-copy words.
Meta 21+ disclosure on end card.

Ad body text (NOT in the video)

Ryan Y. calls Easy Man Hazy his holy grail. Thinks it would pass a blind taste test against a regular hazy IPA.

Easy Man Hazy. 5mg × 2 microdosed goodness. 81 calories. Brewed at a 2x World Beer Cup winning brewery. Real hops, real craft brewing. Gluten-free.

Taste it. Then decide.

Ships direct. Must be 21+.